Lean Six Sigma is a process improvement methodology that has been used in the manufacturing industry for decades. It was originally developed to improve production efficiency, but it can be applied in many different sectors.
In this chapter we discuss how Lean Six Sigma can be applied in the world of marketing. We’ll first go over the basics and then look at how it can be used for marketing purposes.
The principle behind Lean Six Sigma is to remove unnecessary steps from processes and then ensure that any necessary steps are carried out as efficiently as possible. By doing this, companies can identify which processes need improvement by looking at statistics on wasted resources and time.
Lean Six Sigma started with a focus on improving manufacturing operations, but has since expanded to other industries, such as marketing
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